Digital Presence

A website, a LinkedIn page or a brochure is only worth something if it helps a prospect understand your offer and get in touch. The two cases shown here follow the same logic: for Sophia and SkyEnergy alike, the website redesign and content production came after the marketing strategy was set, and follow directly from it.

What we take on

• Website redesign: structure, copy and the path to contact.
• Search visibility on Google and in answer engines such as ChatGPT.
• Social media content, with an editorial line and a calendar.
• Marketing materials: sales deck, brochure, product sheets.
• Results tracking: traffic, enquiries and where prospects come from.

Two audiences, one website

SkyEnergy sells to businesses and to consumers, who do not buy the same way. The website has to serve both without mixing them: separate paths from the home page, pages and proof specific to each audience, and matching calls to action, a quote request on one side, quick contact or WhatsApp on the other.

How results are measured

An online presence is judged first by the enquiries it generates. We track visits from search, forms submitted, clicks to WhatsApp or phone, and the source of every prospect recorded in the CRM.

Further reading

• Why your website doesn't convert (and how to fix it)
• SEO and GEO: get found on Google and cited by ChatGPT
• Rebranding: when it's time and how to get it right

Does your site attract visitors but few enquiries? The free audit pinpoints what is holding conversion back.