Business Development & CRM

Winning new clients in a fast-growing market takes more than a contact list. You need to know whom to target, with what message and through which channel, then follow each opportunity through to signature. The Sophia case shows this work in practice: for this RPA specialist, client acquisition in Saudi Arabia built on the priorities of the Vision 2030 programme and on a marketing strategy defined beforehand.

What the support covers

• Choosing target accounts and the decision-makers to approach.
• A message and materials adapted to each buyer profile.
• A CRM used by the whole team, with clear sales stages.
• Prospecting and follow-up sequences on LinkedIn, by email or on WhatsApp.
• A dashboard tracking the pipeline, the conversion rate and the length of the sales cycle.

The CRM as a management tool

A CRM only delivers results if it is filled in and checked every week. We configure it around your actual sales process, then train your teams to use it day to day. Depending on your needs, we work with the tool you already have or with Elafy, the intelligent CRM designed by VSIA.

The indicators we track

The number of qualified meetings, pipeline value, the conversion rate at each stage and the average time from first contact to signature. Reviewed every month, they show where opportunities are lost and which actions to correct first.

Further reading

• Building a sales pipeline without a huge sales team
• Which CRM should a French- and Arabic-speaking SME choose?
• Following up on unanswered quotes: sequences that convert

Is your pipeline hard to read? The free audit reviews your sales process and tools.