Area 01
Go-to-market strategy, feasibility studies and marketing strategy for companies changing scale or market.
Go-to-market strategy for a US AI solution publisher entering the MENA market.
Saudi Arabia · RPA · GrowthMarketing strategy, feasibility study, Vision 2030 business development and website redesign for an RPA specialist.
Saudi Arabia · B2B and B2C marketingA marketing strategy covering two audiences, a website redesign and social media content.
Our approach
The engagements in this category involve companies at a turning point. A US company with an AI solution prepares to enter the MENA market. An RPA specialist based in Saudi Arabia wants to fund its growth and win new clients. A business that sells to both companies and consumers needs a strategy for each audience. Each time, the starting question is the same: where should resources go to get results quickly?
We start with analysis: market, competition, target customers and internal capabilities. Next come the choices, set out as costed options so that management can decide: which countries or segments to target, which offer to lead with, which channels to favour. The last stage is the action plan, with a timeline, owners and tracking indicators.
Leaders of SMEs and growing companies preparing to scale: a new market, a new offer, a funding round or a sales reorganisation. The case studies set out the context, the brief given to VSIA and the deliverables produced, from go-to-market strategy to feasibility study.
A leadership team knows its company better than anyone, but often lacks the time to step back. A consulting firm brings a method, comparisons with other markets and the time needed to carry the analysis through. The decisions remain management's.
Weighing several growth options? The free strategic audit helps you rank them by priority.