Key points in 30 seconds
- Sophia, a VSIA client and partner, is an RPA specialist in Saudi Arabia.
- Goal: fund its growth and win new clients in the Saudi market.
- VSIA covered marketing strategy, funding, business development, the website and marketing materials.
The context
Sophia, a VSIA client and partner, specialises in RPA (robotic process automation) in Saudi Arabia. The goal: fund its growth and win new clients in the Saudi market.
What we did
- Marketing strategy: positioning and marketing plan.
- Feasibility study: to secure funding.
- Business development: new client acquisition in Saudi Arabia, leveraging the Vision 2030 programme.
- Website redesign: and design of marketing materials.
Vision 2030: a context that favours automation
Launched in 2016, the Vision 2030 programme aims to diversify the Saudi economy and accelerate the digital transformation of the public and private sectors. This momentum creates demand for solutions that automate administrative and financial processes, such as RPA. For an RPA specialist, it is an opportunity, provided it targets the right sectors and speaks the language of local decision-makers.
A feasibility study to secure funding
A feasibility study convinces funders that a project is viable. It usually includes:
- Market and competition analysis.
- The business model and sales strategy.
- Financial forecasts and the assumptions behind them.
- Identified risks and ways to reduce them.
- The financing plan.
See also our guide on the strategic file for a funding round.
Selling an RPA solution
RPA sells best when tied to a specific process and a quantified gain. The usual steps: identify repetitive processes at the prospect, calculate the time and errors saved, offer a demonstration or pilot, then build on references. See what can be automated and an example of an RPA project for bank reconciliation.
What this case teaches
- Marketing strategy, funding and business development work better when built together.
- A national programme such as Vision 2030 is a sales argument, provided it is linked to concrete needs.
- The website and materials must reflect the defined positioning to reassure prospects and funders.
In summary
For Sophia, an RPA specialist in Saudi Arabia, VSIA handled the marketing strategy, a feasibility study for funding, business development linked to the Vision 2030 programme, the website redesign and the design of marketing materials. These assignments fall within our business consulting, business development and digital presence support.
Frequently asked questions
What did VSIA do for Sophia?
Marketing strategy, a feasibility study for funding, business development linked to the Vision 2030 programme, a website redesign and the design of marketing materials.
What is RPA?
RPA (robotic process automation) uses software robots that reproduce a user's repetitive actions in their applications: data entry, copying data, reconciliations, sending documents.
What does a feasibility study contain?
Market analysis, the business model, financial forecasts, risks and the financing plan. It is used to demonstrate the project's viability to funders or partners.