Key points in 30 seconds
- The VSIA strategic diagnosis is free, with no commitment.
- It lasts 45 to 90 minutes with a senior consultant, by video call or in person.
- Within 48 hours you receive a report with 3 priority recommendations and their estimated impact.
- Ten minutes of preparation make it far more useful.
What is a strategic diagnosis?
A strategic diagnosis is a structured assessment of a company's current situation: positioning, offer, sales organisation, digital presence, processes and AI maturity. It identifies the priority growth levers and the main obstacles, before any investment decision.
Who is it for?
- SME and mid-sized company leaders who want to structure their growth.
- Startups in their scale-up phase.
- Companies preparing a transformation, a repositioning or an expansion.
- Leadership teams who want an outside view before a major decision.
How it works
- Online briefing (5 minutes): describe your company and your main challenge in the form.
- Booking a slot in the consultant's calendar.
- Interview of 45 to 90 minutes with a senior consultant, by video call or in person depending on your location.
- Summary report delivered within 48 hours.
- Follow-up call, if you wish, to discuss the recommendations.
What the report contains
| Section | Content |
|---|---|
| Current situation | Current positioning, strengths, weak points |
| Opportunities | Map of levers: processes, digital, sales |
| AI maturity | Current level and relevant use cases |
| Recommendations | 3 priority actions with estimated impact |
How to prepare in 10 minutes
- State your main challenge in one sentence.
- Gather three figures: approximate revenue, change over one year, number of active customers.
- Note your three main competitors or alternatives.
- List the tools you use: CRM, website, management software.
- Think about what you concretely expect from the session.
What the diagnosis is not
It is neither a disguised sales meeting nor a financial or accounting audit. No commercial proposal is made unless you ask for one. All information shared remains confidential.
What happens next?
You are free to apply the recommendations on your own, with your teams or with another provider. If you would like support, VSIA Services can help across four areas: business consulting, business development and CRM, digital presence and AI and digital transformation.
Questions asked during the interview
The interview follows a common outline, adapted to your situation. Some example questions:
- What is your main objective for the next twelve months?
- Where do your new clients come from today, and which are the most profitable?
- What sets you apart from competitors, according to your clients?
- Where does the team lose the most time?
- Which tools do you use for sales, management and tracking?
- What have you already tried, and what did not work?
There are no right or wrong answers: the aim is to understand your real situation.
Example recommendations
| Finding | Recommendation | Estimated impact |
|---|---|---|
| 70% of revenue from three clients | Start prospecting in a neighbouring segment | Lower client risk over 12 months |
| Quotes followed up case by case | Set up a follow-up sequence in a CRM | Higher signing rate |
| Monthly reporting done by hand | Automate the management dashboard | Two working days saved per month |
Each recommendation comes with an estimate of effort and a concrete first step.
Free audit and AI audit: the difference
VSIA offers two entry formats. The free strategic audit covers the whole company: strategy, business development, digital presence and AI, in 45 to 90 minutes. The AI audit, in 45 minutes, focuses on automatable processes and artificial intelligence use cases. If you are unsure, start with the strategic audit: it will show whether a deeper AI audit is worthwhile.
After the report
The report is yours: you can apply the recommendations alone, with your teams or with another provider. If you want support, VSIA sends a detailed proposal with scope, deliverables, timetable and budget, with no obligation. Many leaders start with the recommendation offering the best impact for the effort, then decide on next steps after the first results.
Why is it free?
The free audit lets both sides check that they can work together. For you, it is a chance to get an outside view and judge the method before any commitment. For VSIA, it is the best way to understand a real need before proposing support. The report is useful in itself, even if you do not follow up.
To prepare other types of audit, see our guide on the 12 questions to ask before an audit.
What the audit is not
The free audit is not a disguised sales meeting: there is no presentation of VSIA's offer during the interview, and the report contains no quote. Nor is it a full engagement: in 45 to 90 minutes, the aim is to identify priorities, not to analyse every process in detail. If a topic needs in-depth analysis, the report says so and explains what it would involve.
Frequently asked questions
Is the VSIA strategic diagnosis really free?
Yes. It is free and comes with no commitment. A support proposal is only made if you ask for one.
How long does the diagnosis take?
The interview lasts 45 to 90 minutes with a senior consultant. The report is delivered within 48 hours.
Can the diagnosis be done remotely?
Yes. It takes place by video call or in person depending on your location.
What should I prepare before the interview?
Your main challenge in one sentence, a few key figures, your main competitors, the list of your tools and your concrete expectations. Ten minutes is enough.
Is the free audit confidential?
Yes. The information you share remains confidential and is used only to prepare your report. A non-disclosure agreement can be signed if you wish.
Can the audit be done in English or Arabic?
Yes. The interview and report can be in French, English, Arabic or Spanish.